A new visco-elastic foam that conformed to the person's shape and then returned to normal once the person got up was the result. This let pressure or body weight be evenly distributed over the foam's surface and adapt to any body movement. It was called "Memory Foam" because it seemed to remember and return to its original shape. Newer generations of memory foam led to more comfort for sleepers. A 1993 National Commission on Sleep Report revealed that chronic sleep disorders affect 60 percent of Americans. The result: "Sleepy individuals are less ambitious and less productive.

Sleep loss impairs performance and decision making." Numerous studies have shown that REM sleep is necessary to recharge our mental functions, and non-REM sleep is necessary to repair our physical functions. While the current national average requirement is 7.5 hours, "short sleepers" (6% of the population) require less than six hours to feel fully rested, and "long sleepers" (4% of the population) require nine hours or more. Sleep medicine specialists suggest that you're getting adequate sleep if about 85% of your total time in bed is spent asleep. We offer you the finest Memory Foam pillows. Our Dreammatic Memory Foam is the exact same high-quality visco-elastic material other companies make. You get the necessary hours of sleep and you wake up feeling refreshed and mentally alert. Sleep now, sleep later, sleep cheaper, sleep better.