This is the 23 watt Ionic Fresh Bulb: 100 Watt Lamp = Energy Used 23 Watts

Ionic Bulb is convenient, cost effective and easy to use. It works in any open light fixture and produces 60 watts uses only 15 watts! The Ionic Bulb purifies the air by generating negative ions that attach to and eliminate hundreds of air contaminants (positively charged ions). Uses 75% less energy and lasts 10 times longer than a standard light bulb.